Campaign infrastructure

Organize campaign integrations around Meta's account hierarchy and the permissions, review, billing, and policy requirements for the selected account.

Marketing API setup: step-by-step

1. Confirm the client ad account, business, Page/Instagram assets, billing owner, and person authorized to approve spend.
2. Write the smallest workflow: read reporting, create drafts, or publish campaigns. Map every requested permission to one step.
3. Use a test account or draft mode first. Fetch IDs and API-version assumptions from the server; never hard-code secrets in the browser.
4. Create the hierarchy in order—campaign, ad set, creative, then ad—and validate targeting, budget, schedule, destination, and review state before publishing.
5. Test reporting, pagination, rate limits, failures, paused objects, and handoff to the client's operator.

Campaign structure

Launch readiness

• Confirm the client owns or administers the ad account.
• Map requested permissions to the actual workflow.
• Define billing, approval, and change ownership.
• Test object creation without publishing unexpectedly.
• Record safe error context and API version assumptions.
• Set reporting, budget, and incident boundaries.

Production handoff

1. Give the client a change log and identify who can pause campaigns.
2. Document spend limits, alert thresholds, reporting cadence, and escalation contacts.
3. Review token expiry, revocation, least privilege, and audit access.
4. Do not promise delivery or performance; keep Meta/account decisions explicit.