Meta products, explained for decisions.
Meta products are connected building blocks, not one single switch. We help you choose a realistic combination based on eligibility, ownership, permissions, policy, and the job your team needs done.
Customer conversations through the Cloud API, phone registration, approved templates, webhooks, statuses, opt-outs, and operational monitoring.
Permission-aware workflows for eligible professional accounts, including supported messaging, content, comments, and insights use cases.
Programmatic campaign, ad set, creative, ad, measurement, and reporting workflows subject to account access, review, and policy controls.
The integration layer for authorized objects and event delivery. Good architecture includes verification, retries, least privilege, and logs.
Which product fits?
| Goal | Likely starting point | Questions to answer |
|---|---|---|
| Customer support or notifications | WhatsApp Business Platform | Do you have opt-in, a suitable phone, templates, and a support owner? |
| Social inbox or Instagram workflows | Instagram for professional accounts | Is the account eligible, correctly connected, and permissioned for the intended action? |
| Campaign automation or reporting | Marketing API | Who owns the ad account, billing, app, data, and review process? |
| Event-driven integration | Graph API + webhooks | Can your backend verify events, protect secrets, retry safely, and handle revocation? |